Salestechie’s Hypothesis on Responding to Customers

Yet another quick post, and this time it’s about responding to customer enquiries. Sometimes things can go wrong and your customers can send you an angry mail asking for a quick resolution. This is where my hypothesis steps in which I explained below:

1. A quick and good response is the best
2. A good but late response is not good
3. A quick and bad response is worse
4. A late response is even worse
5. A quick and bad response is not better than a late response
6. You should not even think of a bad and late response

Ultimate outcome of my hypothesis is “Better learn how to give quick and neutral responses when you cannot give a quick and good response”. E.g. We are now investigating the situation and expect to resolve this issue in 3 hours.

The Edge of Technical Sales

If sales team were rock bands, only the good sales teams could be the U2. And only the bright sales people could be the Bono and only the talented and cool salestechies could be The Edge. It takes successful teaming, years of experience, innovative thinking, and lots of practice to be The Edge of Technical Sales.

In The Middle

In a meeting or in a casual chatting, I usually find myself in a strange situation if there are sales people and customers around. Sales people strongly believe just what they want to believe and customers always look reluctant and distant to believe whatever sales people believe and as sales techies we are in the middle, trying to convince customers what sales people believe is true meanwhile bringing sales people’s belief back to earth.